Complete Story
05/26/2026
Why Paper Still Matters in a Digital World
Source: Love Paper, May 2026
When was the last time you saved a text message in a keepsake box? Probably never.
Yet handwritten notes, printed photographs, greeting cards, books, and meaningful documents often become treasured items we hold onto for years. In a fast-moving digital world, paper continues to offer something uniquely human: permanence, authenticity, and emotional connection.
That is the driving force behind the growing Love Paper initiative, a global campaign designed to educate consumers about the sustainable and valuable role paper plays in everyday life. Led by Two Sides North America, the campaign highlights the environmental benefits, recyclability, renewability, and emotional impact of print, paper, and paper-based packaging.
The campaign also works to challenge common misconceptions surrounding paper products. Many consumers are surprised to learn that paper is one of the most recycled materials in the world, and that U.S. forests used for paper production continue to grow annually.
But beyond sustainability, Love Paper celebrates the personal side of print.
Paper creates experiences that screens often cannot replicate. A printed invitation feels intentional. A handwritten thank-you note feels sincere. A book in your hands feels immersive. Even important business communications often feel more trustworthy and easier to engage with in print.
The campaign reminds us that paper is not outdated. It is tangible, memorable, and deeply connected to how people learn, communicate, and preserve moments that matter most.
To explore the campaign, discover sustainability facts, and learn more about the future of paper-based communication, visit: https://lovepaperna.org/.
BrewCrew Oktoberfest: Great Connections Are Brewing in Detroit!
Great connections are brewing in Detroit! Join Graphic Media Alliance and AIGA Detroit on Tuesday, October 27, for the BrewCrew Oktoberfest Networking Event at Batch Brewing Company. Enjoy an evening of networking with print, design and graphic communications professionals! Space is limited, so reserve your spot today!
Read MoreA Greener Future Starts Here! Join GMA November 5 for a Special All-Region Member Event
Something exciting is taking root at Graphic Media Alliance! Join us November 5 for our FREE All-Region Annual Meeting, featuring special guest Jordan Darragh of PrintReleaf and an exclusive preview of GMASustainability(+), launching in 2027. Discover how your business can make a measurable environmental impact while enjoying exclusive GMA member savings!
Read MoreDon't Miss Out on Potential Workers' Compensation Savings for 2027!
The 2027 Ohio BWC Group Rating enrollment period is approaching! GMA members are encouraged to submit their enrollment or re-enrollment paperwork to Sedgwick as soon as possible. Don't miss the opportunity to maximize potential savings on workers' compensation premiums. David Deyo, our dedicated Sedgwick Program Manager, is available to help!
Read MoreAre Your Wages Competitive? The 2026 Wage + Benefits Survey Results Are Here!
Production wages are up, employee turnover is down, and the competition for skilled workers continues! The 2026 Wage + Benefits Survey provides valuable insights to help printing companies make smarter compensation and workforce decisions. Participating GMA members receive the full report FREE, while others can purchase their copy through the GMA Bookstore!
Read MoreGMA Member Millcraft Expands Packaging Capabilities with Strategic Acquisition
Congratulations to GMA member Millcraft on its acquisition of Protective Packaging Products (P3)! This strategic investment expands Millcraft's protective packaging capabilities and strengthens its presence in automotive and industrial markets. Learn how this fourth-generation, family-owned company continues to grow while building on more than a century of industry leadership.
Read MoreLove It? Buy It!
Want to help strengthen the printing industry? Sometimes the best way is to practice what we preach! From direct mail and signage to branded apparel, Bill Farquharson reminds us that every purchase is an opportunity to demonstrate the power of print. Discover how a simple conversation can reinforce the value of the products and services our industry provides in this week's Short Attention Span Sales Tip.
Read More